Finis Coronat OpusA or, rather merely, A The coating crowns the work.Every garment in this line is a implicative illustration of this doctrine. The scope has subtle design niceties that will please the wearer and let him to detect something new every twenty-four hours. Shirts with all right embellishment on interior sleeve plackets, pants with a particular tape on the interior girdle tucked under the spare cloth, suits and jackets with the Centre sleeve button stitched with yarn of the trade name colour to do a elusive statement – the scope exudes elan, manner and success.A
Louis Philippe draws its name and inspiration from King Louis Philippe of France Louis Philippe is an international work forces ‘s manner trade name which symbolizes position, life style, and rank. Louis Philippe tantamount with premium was launched in India in 1989 with the construct that the individual, who wears it, is a adult male of infallible gustatory sensation and category. The trade name ‘s Franco-Italian extraction, combined with its focal point on planetary manner gives it incontestable premium and an sole image. Louis Philippe is a taking trade name in formal every bit good as quasi-formal wear. From its origin, Louis Philippe has been seen as the provider of all right vesture for the know aparting European gentleman. This international super trade name offers elegant ensembles for the modern-day Indian adult male besides. Garments under this label combined the finest cloths with designs inspired by the latest planetary tendencies, turn toing the demands of the style-conscious modern-day male.
In India, Louis Philippe garments are available at 119 shops in 50 metropoliss in 21 provinces, and at the sole LP shops created by celebrated European designer John Marsala. The trade name continues to be the leader in retail gross revenues in all taking menswear and section shops. The retail experience is farther augmented by Madura Fashion & A ; Lifestyle ‘s retail concatenation – Planet Fashion. Its merchandise classs are shirts, pants, suits, denims, sport jackets, places, Jerseies and accoutrements.
Louis Philippe has launched its sub-brands ( LP and Luxure ) in November 2007. LP by Louis Philippe aims at immature winners and stylish urbanites, who demand dressing flexibleness. It establishes the manner mantra for younger generation.A LP is the trade name for those who are in a haste to do a grade in this universe, but will non compromise on either their values.A With two voguish tantrums in shirts and jeans, four manners in pants and three in suits and jackets, the LP scope provides ample options for custom-making a closet to single preferences.A
“ Art for art ‘s interest makes no more sense than gin for gin ‘s interest ” said by Somerset Maugham.A Luxure, the chef-d’oeuvre aggregation, was created to present sartorial elegance for the refined cognoscente. Louis Philippe trial launched the Luxure trade name in choice shops across India in November 2008. Created to present sartorial elegance for the refined cognoscente, the chef-d’oeuvre aggregation strengthens trade name Louis Philippe ‘s promise to present excellence to clients who have an grasp of the finer things in life. With Luxure, consumers have entree to exquisite dress, consummate workmanship, epicurean stuffs and delicate aesthetics, all nucleuss to the values and heritage of Louis Philippe.
Madura Fashion & A ; Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India ‘s fastest turning branded dress companies and a premium life style participant in the retail sector entering a acerb growing rate of over 25 per cent year-on-year. After consolidating its market leading with its ain trade names, it introduced prime international labels, enabling Indian consumers to purchase the most esteemed planetary manner wear and accoutrements within the state. The company ‘s trade name portfolio includes merchandise lines that range from low-cost and mass-market to epicurean, high-end manner and cater to every age group, from kids and young person to work forces and adult females. Madura Fashion & A ; Lifestyle is defined by its trade names – Louis Philippe, Van Heusen, Allen Solly, Peter England and People that personify manner, attitude, luxury and comfort. Madura Fashion & A ; Lifestyle reaches its discerning clients through an extended web consisting more than 1,000 sole and franchise shops, and over 2,000 premium multi-brand trade mercantile establishments, both within and outside India. Madura Fashion & A ; Lifestyle beginnings merely from mills that are compliant with the Factory Act and each mill is independently audited by the International Textile Services ( ITS ) and Societe Generale de Surveillance ( SGS ) for international clients such as Louis Philippe, Marks & A ; Spencer and Van Heusen.
As a portion of it retail enlargement programs and branding enterprises, Madura Fashion & A ; Lifestyle ‘s premium menswear trade name Louis Philippe is be aftering big format flagship shops, about four times bigger than the bing 1s in tube across the county. A division of Aditya Birla Nuvo, the company has already come up with a new 10,000 sq. ft. shop in Chennai. “ We are opening big format flagship shops at important locations such as metro metropoliss that will heighten expression and feel of the trade name for clients. In the following financial, we will open 6-8 such shops, ” said, Louis Philippe Brand Head Mr Jacob John. The mean size of an bing shop is between 2,500 square pess to 3,000 square pess, the new flagship mercantile establishments will be dispersed across around 10,000.By the terminal of the current financial, Madura Fashion & A ; Lifestyle would hold 120 shops and stopping point with grosss ( at retail monetary values ) of Rs 900 crore.
Louis Philippe has been set abouting new branding enterprises and has late associated itself with golf. Inspired by the success of league-based tourneies having metropolis centric squads, the trade name has launched Louis Philippe Cup for golf in partnership with Professional Golf Tour of India ( PGTI ) and Rishi Narain Golf Management.
Louis Philippe the nucleus trade name of Madura Fashion & A ; Lifestyle is expected to lend over 60 per cent of the company ‘s turnover at Rs 570 crores in 2011-12 followed by 33 per cent from LP sub-brand at an estimated Rs 300 crores while the high-end Luxure sub-brand is expected to bring Rs 25 crores this twelvemonth ( 2012 ) . The big format shop at about 5,000 sq foot would house the female parent trade name Louis Philippe, sub-brands LP and Luxure and all accoutrements of the trade names like ties, belts, socks and footwear. The company plans to open about 15 big shops across the state following financial.
Besides the big format shops, the company that presently has over 100 shops across India, plans to add 40 new shops each twelvemonth. The embellished ‘Crest ‘ is a mark that the wearer of a Louis Philippe closet has genuinely ‘arrived ‘ . Today, the ‘Crest ‘ is prized even more for its focal point on luxury, keen workmanship and attending to detail, set uping that its wearer is genuinely a member of ‘The Upper Crest ‘ . The comfort and flawlessness of the vesture is besides apparent in their line of elegant places, crafted from the finest leather, and their scope of innerwear, sourced from the softest cotton.
Menswear trade name Louis Philippe is be aftering to turn sharply through big format shops during the following financial.
The logic behind this is to beef up Louis Philippe as a lifestyle trade name instead than merely an dress trade name, said Mr Jacob John, Brand Head, Louis Philippe, Madura Fashion and Lifestyle. “ Our concern growing will come from lifestyle demands of consumers and non merely from dress demands, ” he besides added.
Explain the scheme adopted by Louis Philippe in opening up of big Format Stores?
Explain the function of Madura Fashion in trade name enlargement of Louis Philippe?
Elaborate the term “ new branding enterprises ” ?
Why did the company take the name “ Louis Philippe ” ?
No related essays.