Apathy Among Young Voters
In the light of the upcoming presidential elections the problem of apathy among young voters acquires great importance. There’s no denying the fact that solving it may produce a significant impact on the outcome of the elections, fortify democracy and shape the future of the country.
In the past several measures have been taken in order to counteract this problem.
One of the solutions, which have proven quite efficient in dealing with the voter apathy problem, is the creation of youth organizations, located on campuses of colleges all over the country. The activity of such organizations can be described in three words: registration, information and encouragement. Their major objective is to involve young people in the voting process by registering them as voters, making them well equipped with the necessary information by educating them about presidential candidates and encouraging them to go to the poles and make a difference.
Personally encouraging people to participate in the elections by going to their homes is another solution to the apathy problem. According to the research conducted by the Youth Vote organization, in the past this approach has lead to up to twenty percent increase in the voter turnout (Green & Gerber, 2001). Another measure aimed at boosting the number of young voters is contacting them by phone. However, mention must be made of the fact that this approach is less efficient than the previous one. According to the data provided by the Youth Vote, it only led to eight percent increase in the voter turnout (Green & Gerber, 2001). Peer interaction seems quite a productive way to increase civic consciousness and participation among young people. Enthusiasm and passion about the elections expressed by people of their of age group is almost sure to get reluctant young voters to participate in the elections.
In conclusion, the solutions to the young voters apathy problem are either aimed at educating the voters or encouraging them to vote. The combination of these techniques seems to be the most beneficial. The former allows the voters to make their decision from a well-informed standpoint while the latter convinces them that they can make a difference.
Green, D. & Gerber, A. (2001). Getting Out the Youth Vote: Results from randomized field experiments.
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